Digital Marketer · Growth Strategist · Agency Founder
Zain Ismail
More than a decade working across digital acquisition, growth, marketing strategy and agency leadership.
Every door of possibility in digital marketing is now open, powered by AI.
Impact
Eleven years, instrumented.
11+
Years Experience
250+
Brands
$10M+
Ad Spend Managed
$50M+
Client Revenue
Build Log
Not a career. A build history.
2015 – 2018
Marketer
Up to 8x ROAS on Google/Bing, up to 2300% ROI on Meta campaigns.
2019 – 2023
Strategist
100+ crowdfunding campaigns launched, most overfunded 3–4x; seven-figure email flows for TreeStuff and Sherrilltree.
2019 – present
Founder
Founder, Peach Tag · Founder, AdBeetle
2024 – present
Head of Growth
$1.17M+ managed in 90 days at 3–5x ROAS; 25–30% YoY revenue growth delivered.
Active Systems
What's running right now.
16
Live campaigns
13
Ad accounts
$31.9K
Monthly budget (combined)
345
Leads, last 30 days
$87
Blended cost per lead
Home Improvement Contractor
Lead gen · Instant forms · Lookalike
- Monthly budget
- $9,000
- Spent (30d)
- $8,992
- Results (30d)
- 58 leads
- Cost / result
- $155.03
Hair Restoration Clinic A
Lead gen · 2 procedure-specific forms
- Monthly budget
- $6,000
- Spent (30d)
- $6,016
- Results (30d)
- 27 leads
- Cost / result
- $222.80
Hair Restoration Clinic B
Lead gen · Broad + submitter lookalike
- Monthly budget
- $3,000
- Spent (30d)
- $3,005
- Results (30d)
- 60 leads
- Cost / result
- $50.08
Hair Restoration Clinic C
Lead gen · 2 campaigns, broad + retargeting
- Monthly budget
- $2,490
- Spent (30d)
- $2,145
- Results (30d)
- 33 leads
- Cost / result
- $65.00
Hair Restoration Clinic D
Lead gen · Broad + interest
- Monthly budget
- $2,350
- Spent (30d)
- $2,426
- Results (30d)
- 7 leads
- Cost / result
- $346.61
Hair Restoration Clinic E
Lead gen · Broad + submitter lookalike
- Monthly budget
- $2,250
- Spent (30d)
- $2,255
- Results (30d)
- 35 leads
- Cost / result
- $64.42
Hair Restoration Clinic F
Lead gen · Multi-location forms
- Monthly budget
- $2,000
- Spent (30d)
- $2,015
- Results (30d)
- 18 leads
- Cost / result
- $111.94
Hair Restoration & Surgery Center
Lead gen · Prospecting + retargeting
- Monthly budget
- $2,000
- Spent (30d)
- $2,014
- Results (30d)
- 71 leads
- Cost / result
- $28.36
Medical Marketing Agency
Traffic · Recruitment landing pages
- Monthly budget
- $1,650
- Spent (30d)
- $325
- Results (30d)
- 488 page views
- Cost / result
- $0.67
Hair Restoration Clinic G
Lead gen · Broad
- Monthly budget
- $999
- Spent (30d)
- $994
- Results (30d)
- 16 leads
- Cost / result
- $62.10
Beauty eCommerce
Sales · Advantage+ Shopping · 13 campaigns tested
- Purchases (90d)
- 72
- ROAS (90d)
- 3.07x
- Live campaign ROAS
- 4.21x
- CTR (90d)
- 4.11%
Building Materials Brand
Lead gen · Meta forms
- Monthly budget
- $150
- Spent (30d)
- $152
- Results (30d)
- 20 leads
- Cost / result
- $7.62
Medspa (Canada)
Traffic · Click-to-call
- Monthly budget
- $53
- Spent (30d)
- $54
- Results (30d)
- 2 calls
- Cost / result
- $26.87
2026 Year to Date · Meta
$250.3K
Ad spend
2,178
Leads
14
Ad accounts
6.61M
Impressions
163.6K
Clicks
2.47%
CTR
$1.53
Cost per click
$113.82
Cost per lead
2026 so far on Meta: 14 ad accounts with spend, led by 9 hair restoration clinics ($163.4K spend, 1,461 leads). Lead generation is the core of the book, with recruitment alongside it; eCommerce is reported above on a 90-day window.
Case Files
Real campaigns, real numbers.
Brands worked with
AI Stack
AI first. Then everything else.
Claude and Claude Code sit at the centre of how I work, plugged straight into the ad accounts, stores and tools below over MCP.
Paid Media
Email & CRM
Analytics, Tracking & SEO
eCommerce & Web
Creative, Automation & Ops
Books
16 playbooks, written cover to cover.
All free. Pick a cover, then download the PDF.
Zero to ROI: The 5-Step Formula to Make Google Ads Work for You
Download free PDFBlog
Notes from the growth lab.
AI Training Opt Out: One robots.txt Rule for Google and Bing
AI training opt out gets one shared robots.txt rule in 2027. Who honors __usage_ai-training, what it won't block, and the exact lines to add now.
Read article ›
Google Ads Promotion Mode: Black Friday 2026 Setup Guide
Google Ads promotion mode explained for Black Friday 2026: how ROAS tolerance works, how it differs from seasonality adjustments, and a dated setup checklist.
Read article ›
Google Ads Channel Prioritization: BFCM Budget Setup Guide
Google Ads channel prioritization explained: when High/Low priority changes spend, how budget caps work, and the Feb 2027 Display deadline to set now.
Read article ›
Ready to scale your brand? Get in touch.
- Growth Strategy
- Paid Acquisition
- Performance Marketing
- Consulting
- Selected Projects