Tadpull — eCommerce Growth at Scale
Currently leading a cross-functional team delivering full-funnel growth for Tadpull's roster of 7-figure eCommerce brands, backed by Tadpull's own Predictive Analytics platform.
Tadpull — eCommerce Growth at Scale
$1.17M+
90-Day Ad Spend
3 to 5x
ROAS
25 to 30%
YoY Revenue Growth
82%
Google Optimization Score
The Problem
A portfolio of 7-figure eCommerce brands needed coordinated growth across paid media, email, SEO and CRO — with reporting and pacing that could survive scrutiny at the ROAS and retention level.
The Objective
Deliver efficient, scalable growth (3 to 5x ROAS, 25 to 30% YoY revenue growth) while improving platform-level account health across the portfolio.
The Strategy
Led a cross-functional team of 18 specialists spanning performance, email, SEO and CRO.
Collaborated with Tadpull's in-house Predictive Analytics platform to make pacing and budget decisions data-first rather than gut-first.
Bridged strategic planning between Peach Tag's execution bench and Tadpull's US-based client accounts.
The Execution
Managed $1.17M+ in ad spend across a 90-day window (March 2025) while holding ROAS between 3 to 5x.
Oversaw execution and reporting across paid media, email, SEO and CRO for every 7-figure account in the portfolio.
The Impact
Sustained 3 to 5x ROAS through a $1.17M+/90-day spend period, drove 25 to 30% YoY revenue growth, lifted the account to an 82% Google optimization score, and helped Tadpull itself achieve both Klaviyo Partner and Google Premier Partner status.