Vitality MMG — Growth for 15 Medical Clinics
Running Google and Meta for 15 hair restoration and plastic surgery clinics across the US, where success is measured in booked consultations and completed procedures, not clicks.
Vitality MMG — Growth for 15 Medical Clinics
114
Consultations (Q1 2026)
29
Procedures (Q1 2026)
−46%
Cost Per Lead in One Month ($150 to $81)
4.7x
One Clinic's Consultations (3 to 14)
15
Clinics Managed
The Problem
Hair restoration and plastic surgery are high-consideration, high-ticket decisions. A cheap lead means nothing if it never books a consultation, so each clinic needed paid media judged on consultations and procedures rather than raw lead volume.
The Objective
Own the funnel from the first ad impression to a booked procedure for every clinic in the portfolio, and cut cost-per-lead without sacrificing consultation quality.
The Strategy
Ran Google Ads and Meta for all 15 clinics, with every account measured on consultations and procedures.
Built market-intelligence reports for 6 US metros (Miami, Los Angeles, Houston, Dallas, San Antonio and Clark County) to size search demand before spending. Dallas alone showed 356,610 searches across 2,940 keywords, about 1,931 high-intent searches a month.
Built KPI dashboards and monthly summaries so every clinic could see cost per consultation and procedure, not just cost per click.
The Execution
Restructured paid search and paid social around consultation intent, then tuned weekly against the conversion tracker.
Launched a 30-day social content system to keep clinics visible between paid pushes.
The Impact
Q1 2026 delivered 114 consultations and 29 procedures across the portfolio. Cost-per-lead fell 46% in a single month ($150 to $81), and one clinic grew from 3 to 14 consultations.