Crowdfunding — 100+ Campaigns Launched
Worked directly with 100+ crowdfunding campaigns across Kickstarter, Indiegogo and equity platforms — most launches don't just hit their goal, they blow past it.
Crowdfunding — 100+ Campaigns Launched
100+
Campaigns Launched
3x to 4x
Typical Overfunding
$400K+
Equity Raise Supported
$700K+
Product Campaign Supported
The Problem
Crowdfunding founders typically get one shot at a launch window — underperforming in the first 48 hours can sink a campaign for good.
The Objective
Drive overfunding (not just funding) through paid acquisition, email list-building and launch-day creative, across a wide range of product and equity campaigns.
The Strategy
Combined Meta ads with segmented email marketing to build pre-launch waitlists and convert them the moment a campaign went live.
Created and optimized campaign pages, visuals and launch videos specifically for crowdfunding audience psychology (urgency, social proof, stretch goals).
The Execution
Ran 100+ campaigns end-to-end across Kickstarter, Indiegogo and equity crowdfunding platforms.
Supported a $400K+ equity crowdfunding raise and a $700K+ product campaign as two of the larger launches in the roster.
The Impact
The majority of campaigns achieved 3x to 4x overfunding versus their stated goal, with a minority underperforming — an expected spread across 100+ launches with a range of product categories and founder experience levels.