Blog
Notes from the growth lab.
Paid media, lifecycle email and AI-first marketing, written from live accounts.
AI Training Opt Out: One robots.txt Rule for Google and Bing
AI training opt out gets one shared robots.txt rule in 2027. Who honors __usage_ai-training, what it won't block, and the exact lines to add now.
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Google Ads Promotion Mode: Black Friday 2026 Setup Guide
Google Ads promotion mode explained for Black Friday 2026: how ROAS tolerance works, how it differs from seasonality adjustments, and a dated setup checklist.
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Google Ads Channel Prioritization: BFCM Budget Setup Guide
Google Ads channel prioritization explained: when High/Low priority changes spend, how budget caps work, and the Feb 2027 Display deadline to set now.
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Meta Commercial Terms Delayed to Nov 20: Control Its Crawlers
Meta Commercial Terms now start November 20. What the crawling clause still allows, and the robots.txt rules that block AI training but keep link previews.
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Gmail Bulk Sender Requirements 2026: BFCM Email Checklist
Gmail bulk sender requirements explained: SPF, DKIM, DMARC, one-click unsubscribe and the 0.1% spam line, plus a checklist to protect BFCM email.
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Google Ads Policy Updates October 2026: 6 Changes Before BFCM
Google Ads policy updates October 2026: government documents, prediction markets, sexual content, gambling and DV360 changes, with a checklist to act on now.
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Meta Ads Updates October 2026: 8 Changes to Act On Before BFCM
Meta ads updates October 2026: product browsing goes default Oct 28, new ad terms Oct 30, API removals and a TikTok ad ban. What to change…
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